Giovanni Di Gristina wanted to help people to discover, or rediscover, the glorious countryside around Lake Como and Lombardy by bike or on foot. Thinking this could be a great idea for a business, he set up BikEmotion in 2018.
Driven by his intense passion for mountain biking and the desire to share this with others, Giovanni created a leisure firm that would appeal to everyone by offering tours through the countryside by bike and on foot in Como, Lecco, Varese, Monza Brianza, Milan and also in Canton Ticino (Switzerland). Friends, acquaintances and keen cyclists tried the initial itineraries and came back for more, meeting regularly to take part in more initiatives organised by BikEmotion.
Meanwhile more staff joined the team, which is now a group of cycling enthusiasts and experts, who have trained as national mountain bike guides at the Italian Mountain Bike Academy in Milan, and specialist hikers.
BikEmotion currently focuses on cycling and hiking, but will soon be expanding its offering to include other outdoor activities.
Last but not least, BikEmotion specialises in working with local authorities and associations on developing initiatives to promote the local area.